SaaS Company M: "Standardization of Inbound Lead Acquisition (SEO × Content Operations)"
[Challenge]
Article and whitepaper planning relied on individual intuition and experience, with scattered keyword and theme targeting. The production→publication→measurement workflow was person-dependent, update frequency was unstable, and traffic did not convert into business discussions.
[Solution]
・Systematized keywords and content themes by working backward from target markets and customer challenges (with prioritization)
・Continuously published blog articles under the client's domain, strengthening domain authority (asset building) including internal link design
・Standardized production workflow for outlines/drafts/rewrites using generative AI + editorial guidelines
・Templated CV funnels (document requests/inquiries, etc.) for each article and unified tracking design (UTM, etc.)
・Shifted to monthly improvement cycles (rankings, CTR, CVR) centered on Search Console/GA4
Established frequency leveling and reproducibility of improvements, establishing inbound acquisition as a "sustainable mechanism." Bottlenecks from traffic to business discussions were visualized, clarifying actionable measures.
Marketing SEO AI BPR Content
View Details view more → Startup S: "Eliminating Ad Operation Dependency (Accelerating Creative PDCA)"
[Challenge]
Ad operations depended on specific staff, with no verbalization of winning patterns making reproduction impossible. LP/creative improvements were ad-hoc, verification of what worked was impossible, and CPA fluctuated wildly.
[Solution]
・Unified KPI tree (IMP→CTR→CVR→CPA) and tracking design to clarify decision criteria
・Deconstructed ad creatives into elements (appeal/headline/evidence/offer) and established verification templates
・Accelerated "ideation" with generative AI while codifying NG examples and brand tone for quality assurance
・Shifted to weekly winning pattern accumulation knowledge operations (logs/learnings/next hypotheses)
Created a state where measure verification rotates, reducing operational person-dependency. Through a mechanism where improvements accumulate, ad reproducibility and stability improved.
Marketing Ads Creative AI Analytics
View Details view more → Trading Company H: "Automation of Invoice Processing (Receipt → Ledger → Payment Reconciliation)"
[Challenge]
Invoices were scattered across email attachments (PDF), paper, and supplier portals, with labor concentrated on manual entry, transcription, and reconciliation. With a high volume of transactions and variations in tax categories, payment terms, and exceptions (deductions, offsets, etc.) per transaction, approvals tended to accumulate at month-end, and identifying the causes of discrepancies depended on individual staff members.
[Solution]
・Standardized invoice receipt rules and unified storage locations (folders/ledgers)
・Automatically extracted invoice items (invoice number, date, amount, etc.) and registered them in the ledger
・Automated reconciliation with supplier master data/rules (tax categories, payment terms, etc.), alerting only discrepancies
・Established approval workflows and shifted to operations where only "exception handling" requires human judgment
Reduced manual entry and reconciliation work, leveled month-end processing. Created a state where staff can focus on discrepancy verification, reducing person-dependency in payment and approval operations.
Accounting Automation AI BPR Trading
View Details view more → Eliminating the "Black Box" of Sales Negotiations
[Challenge]
As the sales organization expanded, a significant gap emerged in closing rates between top performers and junior staff. Sales negotiations were left to individual representatives, creating a "person-dependent" problem where the true causes of lost deals could not be identified.
[Solution]
・Recorded sales negotiations and visualized data to eliminate the black box
・Created a "Sales Playbook" that systematized high performers' actions
・Established an objective coaching system based on data
By moving away from person-dependent practices, the overall closing rate improved from the bottom up. Visualizing the true causes of lost deals improved sales strategy precision, resulting in a 15% increase in closing rates. This enabled early deployment of junior staff.
Sales Enablement Real Estate SaaS
View Details view more → BPR of Customer Management System for Recruitment Company
Visualized business processes in customer management (job management, candidate management, referral progress management) for a recruitment company, identifying inefficiency bottlenecks and prioritizing improvements.
①Built To-Be business flow starting with SlackBot
②Verified feasibility of automation steps using AI
③Reached consensus with related departments
Through data-driven BPR, we improved the efficiency of proposal activities that were previously person-dependent.
DX AI CRM Slack Automation
View Details view more → Trading Company T: "Standardization of Electronic Manifest Operations and Acceleration of Audit Response"
[Challenge]
In the metal recycling sector, manifest management for collection, transport, and disposal outsourcing is common. However, when operations vary by location and staff member, it becomes time-consuming to handle input errors, confirmation oversights, and evidence searches, causing back-office bottlenecks. With increasing volumes and expanding locations, there was a risk that person-dependent operations would become unsustainable.
[Solution]
・Standardized common operational rules across locations (input responsibility, deadlines, exception handling, confirmation procedures)
・Implemented input templates (pattern-based) and master data maintenance to handle diverse transaction patterns
・Standardized monthly aggregation and management report creation to reduce aggregation workload
・Established audit response packages (folder design + search keys) enabling retrieval of manifest numbers, outsourcing information, and related evidence by "project unit"
Eliminated person-dependency in operations, creating a structure that can withstand location expansion and volume increases. Shortened initial response time for audits and inquiries, achieving stable back-office operations.
Compliance Governance BPR Electronic Manifest Metal Recycling
View Details view more → D2C Brand E: "Improving Stagnant EC Sales (LTV/Repeat Purchase)"
[Challenge]
New customer acquisition was successful, but repeat purchases were low, keeping advertising dependency high. Customer data was scattered across EC/email/inquiries/shipping, making segment delivery and repeat measures uniform for all customers.
[Solution]
・Integrated customer data and defined basic segments (purchase count/product category/churn indicators)
・Automated scenarios for cart abandonment, post-first-purchase follow-up, and dormant customer reactivation (email/LINE, etc.)
・Organized messaging for packaging inserts/LP/email to differentiate by customer attributes
・Classified inquiry logs and regularly fed improvement themes (shipping/quality/usage, etc.) back to the product side
Systematized repeat measures to reduce advertising dependency. Established actions for each customer stage, creating an operational foundation for LTV improvement.
Marketing CRM EC Automation AI
View Details view more → Manufacturing Company B: "Reducing Exhibition Lead Loss (Nurturing Design)"
[Challenge]
Leads were gathered from exhibitions and document requests, but follow-up was left to sales with ambiguous prioritization. Low-temperature leads were neglected, and even when consideration progressed months later, tracking was impossible, with no reproducibility in business conversion.
[Solution]
・Established lead "state definitions" (new/nurturing/business discussion/loss reason) and standardized CRM input rules
・Designed nurturing content (case studies/technical materials/FAQ) according to industry/application/consideration timing
・Visualized priorities through scoring (behavior × attributes) and automatically linked to sales under certain conditions
・Templated email delivery, webinar, and document sending funnels to reduce operational burden
Eliminated person-dependency in follow-up, shifting to a structure that reduces "dead leads" after exhibitions. High-probability leads that sales should focus on became clear, and follow-up gaps decreased.
Marketing B2B MA CRM Governance
View Details view more → Restaurant P: "Strengthening Reservation Funnel and Google Maps Acquisition (MEO/Reviews)"
[Challenge]
Traffic from store searches existed, but unclear menu/availability/reservation funnels caused drop-offs. Review responses couldn't keep up, ratings were unstable, and customer acquisition waves between peak and off-seasons were large.
[Solution]
・Standardized Google Business Profile information maintenance (category/description/photos/posts) and update rules
・Unified reservation funnels (SNS/maps/official site) and improved to shortest path to reservation
・Classified reviews and established response templates + priority handling rules (reducing operational workload)
・Organized popular menu/course messaging and optimized presentation (photos/descriptions) by search intent
Streamlined search→visit funnels, reducing natural traffic loss. Operations became sustainable, leading to rating stabilization and reservation leveling.
Marketing MEO Restaurants UX Automation
View Details view more → IT Venture A: "Engineer Recruitment Pipeline Formation (Scout × Recruitment LP × Operational Templating)"
[Challenge]
Media and scouting operated with vague hiring requirements, resulting in applications but many mismatches, with workload concentrated on interview scheduling and response handling. Appeals to candidates (attractiveness/work style/growth environment) were not organized, and decline rates remained high.
[Solution]
・Decomposed hiring requirements into "Must/Want," "evaluation perspectives," and "screening questions," standardizing position definitions
・Established recruitment LP (appeal/case studies/development environment/selection flow) and unified candidate funnels (SNS/scout/articles)
・Templated scout messages by job type and designed A/B operations to improve response rates
・Automated scheduling, reminders, and initial screening operations to reduce staff burden
Templated "who, what, how to communicate," improving application→interview quality and speed. Reduced mismatches causing declines and enhanced recruitment activity reproducibility.
Recruitment Talent Acquisition Branding Automation Tech
View Details view more → Manufacturing Company L: "Launching Employer Branding (Boosting Applications and Organizing Selection Funnels)"
[Challenge]
Recuitment page information was thin, job content and careers were not conveyed, so applications didn't grow. Briefing and interview guidance was scattered, candidate experience was unstable. Field cooperation was difficult to obtain, making employer branding unsustainable.
[Solution]
・Inventoried information job seekers want (job content/daily flow/evaluation system/training/atmosphere) and reconstructed information architecture
・Prepared employee interview/job introduction/FAQ templates and established production workflow that rotates with field cooperation
・Unified application→selection funnels (application form/auto-reply/scheduling/briefing invitations) to eliminate gaps
・Set KPIs (views→applications→interviews→offers) and shifted to monthly improvement operations
Assembled necessary information, constructing funnels where candidates can proceed without anxiety. Employer branding shifted from "one-off" to "continuous operations," establishing a foundation for application acquisition.
Recruitment Employer Branding Content UX Governance
View Details view more → Startup C: "Standardization of Recruitment Operations (ATS Operations, Evaluation, Integration Setup)"
[Challenge]
Selection management was spreadsheet-centric, with person-dependent status updates, interviewer assignments, and evaluation collection. Communication with candidates was often delayed, selection prolonged, leading to declines. Recruitment activity bottlenecks were not identifiable.
[Solution]
・Defined selection statuses and responsible parties, standardizing ATS operational rules (input/updates/deadlines)
・Unified interview evaluation sheets and automated evaluation collection reminders/aggregation
・Templated candidate communications (initial contact/pass-fail/follow-up) to reduce response delays
・Visualized funnel (application→document→first→final→offer) and designed improvement cycles for blockages
Shifted to recruitment operations that "anyone can execute," improving selection speed and experience quality. Locations where declines occur were visualized, clarifying actionable measures.
Recruitment ATS BPR Automation Analytics
View Details view more → Brand R: "Corporate/Service Site Renewal (Brand Experience and Inquiry Funnel Redesign)"
[Challenge]
Existing site had information overload, strengths/value proposition/achievements were not conveyed at a glance, causing drop-offs. Inquiry funnels were complex, making it difficult for consideration-stage visitors to dig deeper. Updates required external outsourcing each time, preventing operational speed.
[Solution]
・Reconstructed information architecture, organizing "who/what/in what order to convey" (structure/funnel design)
・Templated first view/achievements/service scope/FAQ to shorten flow to trust acquisition
・CMS implementation enabled in-house update operations, allowing continuous publication of news/case studies/recruitment
・Optimized inquiry form fields and tracking design to visualize results by traffic source
Strengthened brand communication power through design renewal and funnel optimization. Shifted to an operational site foundation, achieving both continuous publication and lead acquisition.
UIUX design Creative Website Development CMS Branding
View Details view more → Restaurant G: "Store Site Renewal (Improving Reservation Rate and Unifying Photos/Atmosphere)"
[Challenge]
Photos, menus, and access information were scattered, making it difficult to reach reservations when viewed on smartphones. Store atmosphere also varied by page, making it hard to convey "excitement," missing opportunities for designated visits.
[Solution]
・Redesigned funnels with mobile-first approach, shortening "menu confirmation→availability→reservation" to minimum
・Organized photo tone/composition/display order to create consistent creative design reflecting store atmosphere
・Established information that eliminates pre-visit anxieties (price range/courses/FAQ)
・Made CMS structure easy to update, shifting to continuous operations for seasonal menus and event announcements
Reduced search→consideration→reservation drop-offs through reservation funnel and atmosphere unification. Established site that conveys store value, creating foundation for increasing designated visits.
UIUX design Restaurants Creative Website Development Photography coordination
View Details view more → Osaka-Kansai Expo - The FireBird website creation
ENECO Corporation has created the website for The FireBird, a ballet performance at the Osaka-Kansai Expo 2025.
UIUX design CMS Ballet
View Details view more → KiSML Corporation - Creative Design
ENECO Corporation has created the website for KiSML Corporation.
Design Creative Website Development
View Details view more → ARIETTA website renewal
ENECO Corporation has created the website for ARIETTA in Gotanda.
UIUX design CMS Restaurants Photography coordination High-end gastronomy
View Details view more → ACANALE website renewal
ENECO Corporation has created the website for A'CANALE.
UIUX design CMS Restaurants Photography coordination High-end gastronomy
View Details view more → APONTE website renewal
ENECO Corporation has created the website for APONTE.
UIUX design CMS Restaurants Photography coordination High-end gastronomy
View Details view more → ANTIVINO website renewal
ENECO Corporation has created the website for ANTIVINO.
UIUX design CMS Restaurants Photography coordination High-end gastronomy
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